The memories that stand out most always have an emotional connection. The art of a well told story merges messaging and visuals to build an experience that informs and also taps into an emotional connection from your audience. Whether a keynote, sales pitch, or even an investor deck (and more), effective storytelling creates lasting memories, builds trust and brand loyalty.
For five consecutive years, I created keynote presentations for BMC Software’s Mainframe executive team at corporate sales events. Each project involved developing templates and transforming initial concepts into cohesive visuals, graphics, and narrative-driven experiences. The leadership team consistently chose to work with me over the BMC Creative Group. Shown here is an excerpt from a keynote introducing a new product solution.
IBM’s MLC pricing is known for its complexity, and I was tasked with designing a presentation to demystify it for BMC Software’s sales teams—a first for the mainframe industry. This presentation became a powerful tool in BMC’s mainframe sales efforts, using clear visuals and animations to break down the intricate, costly challenges clients were facing. The presentation asset played a crucial role in helping sales teams communicate the inefficiencies and high costs associated with MLC pricing, enhancing client understanding and engagement.
I started collaborating with Intel’s DSG group in 2020 and have since expanded my work with other Intel teams. The presentation shown here is part of a corporate deck I developed for DSG, where I handled the entire process: crafting visuals, structuring the narrative flow, and assisting with message development.
This presentation segment for Kony focuses on their mobile App Factory. I transformed complex architectures and diagrams into clear visuals, making their story compelling and easy to follow. The Kony sales team appreciated the streamlined slides, which made a strong impact in high-stakes sales meetings and contributed to the project’s success.
This presentation guides users or potential clients through a real-world scenario for a medical mobile app developed by Kony. It became a valuable asset for the sales team, showcasing the app’s front-end user experience and back-end technology in a dynamic, engaging way that effectively communicated Kony’s story.
